Pay Per Click

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Pay per click technology, provided by many search engines, allows you to position your website immediately online in the places you want to be found. Just like SEO, a PPC campaign needs some evaluation, planning and execution if you are to gain the maximum results for your spend. Simple items like matching search habits to the times you may want your adverts online can save thousands in wasted clicks. It has to be said, it's also a very useful way to find out if the web has the visitors you want before spending any money on SEO.

The key factor, as with all recruitment, is urgency. When running a balanced SEO/SEM/SMO campaign you will find that in most cases your SEO will deliver what you need. In the case of new or emerging words, terms or phrases not yet optimised by your site, PPC provides an instant connection to any potential site visitors and at the same time it can be a very useful tool to measure the need to change and/or adjust your core SEO programs. After all, if no one clicks on a PPC ad, why optimise for it?

Services
• PPC Set Up - circa £695
• PPC ROI Tuning Single Event - circa £695
• PPC ROI Investigation - circa £695
• PPC Campaign Single Event - circa £695
• PPC Campaign Multi-Event - from £295 a month for a 30 day rolling contract

One Word of Caution

Recruitment SEO VS Pay per Click. Client example: Recruitment SEO produced 25,000 visitors, 14,000 long tail job title/location results, top 10 ranked for several thousand terms in 20 countries. Price: £999 a month. Pay per click: £24,000 a month for the same results.

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