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Radley Green
Social Media Optimisation
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Social Network Marketing (SNM) and Social Media Optimisation (SMO) are a key part of any ongoing Recruitment SEO campaign. Recruitment is a people business and in any recruitment market networking is an essential exercise. In today's web-driven world, SNM and SMO are the equivalent of the old boys network or your candidate referral bunnies. However, as with most things web-related, there are actually even more benefits to be had.
The networking process exposes you and your brand to a wider audience than you otherwise might generate on your own via other marketing means, whilst at the same time people in the network might want to use your recruitment service and/or be placed into jobs by you into the bargain. SNM/SMO works through social and community sites like YouTube, Facebook, Digg, LinkedIn, Twitter and technologies like Blogs & RSS. Social Media Optimisation is a new skill, but that doesn't mean it is difficult. Beware of imposters who tell you otherwise.
