
Social Network Marketing (SMN) & Social Media Optimisation (SMO) are a key part of any ongoing Recruitment SEO campaign. Recruitment is a people business and in any recruitment market networking is an essential exercise, in today's web driven world SMN/SMO are the equivalent of the old boy network, or your candidate referral bunnies. However as with most things web related there are two benefits to be had.
The networking process exposes you and your brand to a wider audience than you might generate on your own, or via other marketing means and at the same time people in the network might want to use your recruitment service and/or by placed by you into the bargain.
SMN/SMO works through social/community sites like YouTube, FaceBook, Digg, Del.icio.us, LinkedIn and technologies like Blogs & RSS. Social media optimisation is a new skill, but it does not mean it is difficult. Beware of imposters who tell you otherwise.
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